.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to snagging billions in equity capital annually, have increased almost $360 thousand so far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That downturn results from market saturation, enhanced regulative stress, and financial uncertainties.ADWEEK consulted with five VCs who continue to buy adtech providers, in spite of these obstacles, regarding what they are actually looking for as well as what they stay clear of. Maybe unsurprisingly, these real estate investors are targeting chances in privacy-focused innovations as well as industry-specific areas like hooked up TV.